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VYYB SONIC · Sound intelligence
Music that reads the room.
Turn background music into a smarter brand experience. AI-powered in-store music that adapts to your venue, your day and your atmosphere.
Beyond the playlist
Your space changes.
Your music should too.
A café at 8 AM doesn’t feel like the same café at 8 PM. A fashion boutique, a fitness studio and a hotel lobby each have their own rhythm. SONIC helps the music follow the moment, instead of repeating a static playlist.
See the intelligence
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01 / Context
Responsive to the moment
Music selection can take account of venue type, time, day and environmental conditions.
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02 / Identity
Aligned to your brand
Shape the sound of your business with music tailored to the experience you want to create.
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03 / Simplicity
Zero manual management
Get rid of manual track selection and repetitive playlists, with AI-driven automated music selection and contextual playback.
The intelligence behind the music
From context to soundtrack.
VYYB SONIC is driven by its proprietary AI music engine, which uses contextual signals to help select music suited to the space and the moment.
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Understand the space
Start with the venue type, brand identity and the atmosphere you want.
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Read the context
Take in signals such as time of day, day of week, weather and temperature.
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03
Match the music
AI-assisted selection uses music characteristics, including tempo and energy.
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04
Play and adapt
An evolving in-store sound experience, without constant playlist switching.
Made for physical spaces
Intelligent sound.
Different spaces.
Different environments call for different energy, tempo and atmosphere, backed by our repertoire of a million-plus tracks.
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Retail & fashion
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Restaurants & cafés
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Hotels & hospitality
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Fitness & wellness
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Salons & beauty
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Workplaces & lounges
Centralised control
One dashboard. Multiple venues. Total control.
Manage the music experience across all your locations from one intelligent platform.
VYYB SONIC, powered by Tringbox AI, gives venue owners and management teams centralised visibility and control over music programming, scheduling and playback—helping maintain a consistent brand atmosphere, simplify daily operations and reduce the need for manual intervention.
Easy to start
From first conversation to first playback.
Tell us about your space, brand requirements and music needs. Our AI models will compile the policy, build the target architecture, sync the tracks, curate the playlists and go live.
VYYB SONIC is designed to run on common devices across web, Android and iOS: mobile phones, tablets, laptops and computers. It works with your existing audio setup, with no additional hardware required.
Let’s VYYBThe science of sound
The brain doesn’t just hear music. It responds to it.
Sound is one of the most influential elements of a physical environment. It can shape mood, influence perceived comfort, affect the pace of an experience and strengthen the connection between people and places. For commercial establishments, music is more than background entertainment. It is an important part of the customer experience.
The neuroscience
Music engages interconnected brain systems involved in emotion, memory, attention, movement and reward. The rhythm, tempo, harmony and familiarity of what we hear can influence how we interpret our surroundings.
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Emotion & reward
Enjoyable music can engage the brain’s reward circuitry, including pathways associated with dopamine. This helps explain why music can contribute to pleasure, anticipation and emotional engagement.
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Memory & association
Music can become strongly associated with places and experiences. A distinctive soundscape can help reinforce how customers remember a brand.
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Energy & movement
Tempo and rhythm can influence perceived energy and the pace of activity, making music selection relevant to different environments and times of day.
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Comfort & atmosphere
Music that fits the surroundings can contribute to a more comfortable, coherent experience. Music that clashes with the environment may have the opposite effect.
The business impact
When the music fits, the experience changes.
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Dwell time
Give people a reason to stay.
Research suggests that musical tempo can influence the pace at which customers move through certain retail environments. Thoughtful music programming can support a more comfortable browsing experience.
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Brand perception
Make your brand feel as distinctive as it looks.
The right musical identity can reinforce a venue’s positioning, whether sophisticated, energetic, relaxed or contemporary.
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Customer experience
Create an atmosphere people connect with.
Music can influence mood and perceived comfort. Matching the soundscape to the venue and its customers helps create a more coherent sensory experience.
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Commercial engagement
Create the conditions for better interactions.
Research has associated music and other atmospheric cues with differences in customer evaluations, approach behaviour and purchasing decisions. Results depend on the venue, audience and context.
| Study | Relevant finding |
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| Milliman (1982), Journal of Marketing | Music tempo influenced shopping pace and sales in a supermarket field study. |
| Mattila & Wirtz (2001), Journal of Retailing | Congruence between atmospheric cues influenced customer evaluations and behaviour. |
| North, Hargreaves & McKendrick (1999), Journal of Applied Psychology | Background music influenced product selection in a wine retail setting. |
| Salimpoor et al. (2011), Nature Neuroscience | Intense musical pleasure was associated with dopamine release in reward-related brain regions. |
Responsible music playback
Great sound.
Clear responsibilities.
Commercial music played in public venues in the UAE requires appropriate licensing through authorised rights management organisations such as Music Nation and EMRA, as applicable. VYYB SONIC can assist your business in securing the relevant licences, based on your venue type and operational requirements.
Questions, answered
Everything you need to get started.
What is VYYB SONIC?
VYYB SONIC is VYYB’s AI-powered music offering for commercial spaces, powered by Tringbox InStore AI Music.
How is it different from a standard playlist?
Rather than relying on one manually selected playlist, the underlying engine can select music using venue and contextual inputs, such as the time and environmental conditions.
Do I need new speakers or special hardware?
Our service works on common web and mobile devices. It runs on your existing audio system and speakers, with no additional hardware required. Your audio system needs to be compatible and suitable for your type of venue.
Can VYYB SONIC support multiple locations?
Yes. A VYYB SONIC subscription includes a centralised management dashboard across multiple venues. We’ll show you the dashboard features and deployment benefits during the demo.
Does the subscription include every UAE music licence?
VYYB SONIC offers access to its own music repertoire with the subscription. For commercially licensed music, venues may require additional public-performance licences from authorised rights management organisations such as Music Nation and EMRA, as applicable. VYYB SONIC can help you identify and arrange the right licences for your venue type, music preferences and business needs, so you enjoy a seamless and compliant music experience.
How much does it cost?
Request a tailored proposal based on your number of venues, your requirements and the scope of service.
Let’s build your SONIC identity
Make your space sound like your brand.
Tell us about your venue.
We’ll take it from there.
Prefer email? connect@vyybai.com
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