Music Has Value. Licensing Protects It.
Why responsible commercial music use matters for businesses, artists and the UAE’s creative economy.
The UAE’s evolving commercial music licensing framework marks an important development in the country’s creative economy, bringing greater structure and transparency to how music rights are managed across commercial establishments.
With Music Nation and the Emirates Music Rights Association (EMRA) playing key roles in collective rights management, the industry is moving towards a more structured ecosystem connecting music creators, rights holders and commercial users.
For businesses, this creates an opportunity to approach music as an integral part of their customer experience strategy, supported by appropriate licensing and responsible usage practices.
For the wider industry, it reinforces the importance of intellectual property, fair commercial participation and the continued development of the UAE’s music economy.
At VYYB, we see responsible music licensing and technology-led innovation as complementary foundations for the future of commercial music experiences.
Know more
- UAE Ministry of Economy & Tourism announcement (opens in a new tab)
- Music Nation licensing information (opens in a new tab)
- EMRA licensing information (opens in a new tab)