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Every space has a VYYB

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The places where we shop, eat, stay and work are shaped by what we hear, feel and smell.

  • HearMusic
  • FeelClimate
  • SmellScent

VYYB brings intelligence to these signals using AI, making physical environments more adaptive, contextual and responsive

Solutions

Our journey begins with sound. Extends to intelligent climate. Syncs with adaptive scenting.

A fashion boutique with the VYYB sensory layer flowing across the ceiling

Live now

VYYB SONIC

Sensory layer · Sound

Our AI-powered music intelligence for commercial spaces.

Discover VYYB SONIC
A fitness club at sunrise with the sensory layer running along the ceiling

In development

VYYB ATMOS

Sensory layer · Climate

Designed to dynamically optimise temperature and airflow using environmental conditions, occupancy and space characteristics. Launching soon.

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A hotel lobby at night with the sensory layer above the reception

In development

VYYB AURA

Sensory layer · Scent

Designed to adapt scent intensity and character to context, time and environment creating distinctive sensory signatures for physical spaces. Launching soon.

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Spaces

Built for spaces where experience matters

  • A fashion boutique

    Retail

    Flagships and boutiques where the atmosphere is part of the brand.

  • An airport terminal with travellers and shops

    Airports & travel

    Terminals and lounges where people wait, shop and unwind.

  • A hotel lobby at night

    Hospitality

    Hotel lobbies, restaurants and lounges that change mood from morning to night.

  • A shopping mall atrium with dining and stores

    Malls & mixed use retail

    Large, busy destinations with many zones and one experience.

  • A fitness club overlooking the city

    Fitness

    Gyms and studios where energy, comfort and air all matter.

  • A hair salon with stylists at work

    Beauty & wellness

    Salons and spas built around how guests feel while they are there.

Partners

Born in the UAE. Built for the world.

VYYB is supported by UAE's premiere institutions and the world's leading technology platforms.

  • Dubai AI Campus
  • NVIDIA
  • DIFC
  • Amazon Web Services
  • Dubai Centre for Artificial Intelligence
  • Dubai Chamber Digital
  • Microsoft
  • Google
  • Oracle
  • HP
  • Music Nation
  • Emirates Arts and Music Rights Association (EMRA)

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Insights

Notes on how a space feels.

01Neuroscience & Experience Design4-minute read

The Science of How a Space Feels

How sound, temperature and scent shape perception, comfort, memory and the experience of a place.

Click to Read

02AI & Commercial Spaces4-minute read

Why Physical Spaces Are Becoming Intelligent

The shift from static environments to spaces that adapt to changing conditions and customer needs.

Click to Read

03Experience Technology4-minute read

Beyond Atmosphere: The AI Layer Behind Sensory Experience

How contextual data, analytics and AI can connect sound, climate and scent into a coordinated experience.

Click to Read

04UAE Music Licensing5-minute read

Music Has Value. Licensing Protects It.

Why responsible commercial music use matters for businesses, artists and the UAE’s creative economy.

Click to Read

Contact

Let’s VYYB

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We'll build the VYYB for you.

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The VYYB film

Coming soon.